A design leader with more than 25 years of experience, I have built design programs, crafted business strategies, and driven project-based outcomes—at scale. I have 12 years of experience leading in-house teams, with the last 8 years focused on the development and scale of design thinking as a cross-function capability within the company. I’ve helped companies such as AT&T, Apple, IBM, Facebook, Genesys, MetLife, Air Canada, Bancolombia, Etihad Airways, and more.
Two goals have driven the work of the Design Strategy team since its inception:
Over the past four years, my team has led strategic projects in every major function of the company. We created a bespoke design thinking practice and activated over 5,200 employees as Explorers, Practitioners, Coaches, and Champions of Genesys Design Thinking.
I led the development and delivery of the Design Adoption Framework. This framework helped companies adopt human-centered design practices, organization-wide, enabling outstanding user experiences and repeatable outcomes at scale.
I started as the offering Strategy Lead, delivering on the first design adoption client engagement with AT&T. I subsequently took over leadership of the offering, built the playbook, crafted the bill of materials, and enabled other IBM design leaders to co-lead client engagements.
As part of the Practices Team at IBM Design, I mentored design team leads, educated early career and industry new hires, and created systems to articulate and improve the practice of design at a global scale. This included contributions to creating IBM Design Thinking (now known as Enterprise Design Thinking) and the Practice of User Experience Design.
I led a team of 38 designers and producers located in Seattle, WA, Atlanta, GA, and Austin, TX. The team focused on both consumer and b2b digital merchandising efforts. We created and managed product launches, seasonal campaigns, upper funnel sales UI, design systems, lead generation, and social experiences while coordinating efforts with brand management and external agency partners.
Fangman Design was a design consultancy specializing in branding and identity systems. The full scope of services included logo design, collateral, websites, advertising, and direct mail. My client base consisted of higher education, technology, consumer, financial, health care, and real estate businesses. Past and clients included The University of Texas at Austin, ClearCube, Spacetime Studios, The Texas Advanced Computing Center, Town Lake Capital, and Appconomy.
Additional Experience
