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Matt Fangman

Design leader, with over 20 years experience crafting programs, strategies, systems and projects for Fortune 50 brands and major universities. I’ve been building and leading in-house teams for the past 7 years, and focused these last 3 years on the development and scale of Enterprise Design Thinking.

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Senior Director
Design Thinking & Education, Genesys

OCT 2016 – NOV 2019

Program Director
Design Adoption Framework, IBM Services

I led the development and delivery of the Design Adoption Framework. The framework (based on IBM’s model of People + Practices + Places) is an approach to helping companies adopt human-centered design practices, organization-wide, enabling outstanding user experiences and repeatable outcomes at scale. Client engagements included AT&T, Aetna, American Airlines, Bancolombia, Edward Jones, Etihad Airways and NATO.

JUN 2015 – SEP 2016

Design Practice Manager
Core Team—Practices, IBM Design

As part of the Practices Team at IBM Design, I mentored design team leads, educated early career and industry new hires and created systems to articulate and improve the practice of design at a global scale. This included contributions to the creation of IBM Design Thinking (now known as Enterprise Design Thinking) and the Practice of User Experience Design.

2013 – 2015

Creative Director
Consumer Digital Experience, AT&T

I led a team of 38 designers and producers located in Seattle, WA, Atlanta, GA and Austin, TX. The team focused on both consumer and b2b digital merchandising efforts. We created and managed product launches, seasonal campaigns, upper funnel sales UI, design systems, lead generation and social experiences, while coordinating efforts with brand management and external agency partners.

2011 – 2013

Art Director
Consumer Digital Experience, AT&T

Focused on Merchandising & Promotions, my duties included management, design and implementation of brand guidelines, customized campaigns and individual product launches in the digital space.


Fangman Design

Fangman Design was a design consultancy specializing in branding and identity systems. The full scope of services included logo design, collateral, websites, advertising and direct mail. My client base consisted of higher education, technology, consumer, financial, health care and real estate businesses. Past and clients included The University of Texas at Austin, ClearCube, Spacetime Studios, The Texas Advanced Computing Center, Town Lake Capital and Appconomy.

Additional Experience 

  • The University of Texas at Austin Design Center
  • The Olson Group
  • University of Nebraska-Lincoln.



AIGA Austin

Advisory Board Member, AIGA Austin / 2009 – 2016
The Advisory Board provided counsel for the Executive Committee and lead special initiatives such as the selection of the chapter Fellow Award.

Chapter President, AIGA Austin / 2007 – 2009
During my tenure, I managed a 15-person board, increased local membership and doubled the chapter’s financial reserves. We produced 28 events in 2 years. They consisted of networking events, design competitions, film screenings, educational lectures, business workshops and Design Ranch (a nationally recognized design conference).

Additional Participation:
AIGA Austin Design Ranch Board member / 1999 – 2001
AIGA Austin Vice President and Treasurer
Adjunct Instructor of Design: Austin Art Institute / 2010
Adjunct Instructor of Design: Austin Community College / 2009