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Matt Fangman

A design leader with over 25 years experience, I have built design programs, crafted business strategies, and driven project-based outcomes—at scale. I have 12 years experience leading in-house teams, with the last 8 years focused on the development and scale of design thinking as a cross-function capability within the company. I’ve helped companies that include AT&T, Apple, IBM, Facebook, Genesys, MetLife, Air Canada, Bancolombia, Etihad Airways and more.

ResumeLinkedIn profile

2019 – PRESENT

Senior Director
Design Thinking & Education, Design Strategy, Genesys

Two goals have driven the work of the Design Strategy team since its inception:

  1. Accelerate successful business outcomes through the use of design thinking to orchestrate experiences via consults, sessions and workshops. 
  2. Increase the value of every employee in the company by educating and activating them in the practice of design thinking, empowering them with skills in empathetic collaboration.

Over the past four years, my team has led strategic projects in every major function of the
company. We created a bespoke design thinking practice and activated over 5,200 employees
as Explorers, Practitioners, Coaches and Champions of Genesys Design Thinking.

2016 – 2019

Program Director
Design Adoption Framework, IBM Services

I led the development and delivery of the Design Adoption Framework. This framework helped companies adopt human-centered design practices, organization-wide, enabling outstanding user experiences and repeatable outcomes at scale.

I started as the offering Strategy Lead, delivering on the first design adoption client engagement with AT&T. I subsequently took over leadership of the offering, built the playbook, crafted the bill of materials and enabled other IBM design leaders to co-lead client engagements.

2015 – 2016

Design Practice Manager
Core Team—Practices, IBM Design

As part of the Practices Team at IBM Design, I mentored design team leads, educated early career and industry new hires and created systems to articulate and improve the practice of design at a global scale. This included contributions to the creation of IBM Design Thinking (now known as Enterprise Design Thinking) and the Practice of User Experience Design.

2011 – 2015

Creative Director
Consumer Digital Experience, AT&T

I led a team of 38 designers and producers located in Seattle, WA, Atlanta, GA and Austin, TX. The team focused on both consumer and b2b digital merchandising efforts. We created and managed product launches, seasonal campaigns, upper funnel sales UI, design systems, lead generation and social experiences, while coordinating efforts with brand management and external agency partners.


Fangman Design

Fangman Design was a design consultancy specializing in branding and identity systems. The full scope of services included logo design, collateral, websites, advertising and direct mail. My client base consisted of higher education, technology, consumer, financial, health care and real estate businesses. Past and clients included The University of Texas at Austin, ClearCube, Spacetime Studios, The Texas Advanced Computing Center, Town Lake Capital and Appconomy.

Additional Experience 

  • The University of Texas at Austin Design Center
  • The Olson Group
  • University of Nebraska-Lincoln.



AIGA Austin

Advisory Board Member, AIGA Austin / 2009 – 2016
The Advisory Board provided counsel for the Executive Committee and lead special initiatives such as the selection of the chapter Fellow Award.

Chapter President, AIGA Austin / 2007 – 2009
During my tenure, I managed a 15-person board, increased local membership and doubled the chapter’s financial reserves. We produced 28 events in 2 years. They consisted of networking events, design competitions, film screenings, educational lectures, business workshops and Design Ranch (a nationally recognized design conference).

Additional Participation:
AIGA Austin Design Ranch Board member / 1999 – 2001
AIGA Austin Vice President and Treasurer
Adjunct Instructor of Design: Austin Art Institute / 2010
Adjunct Instructor of Design: Austin Community College / 2009